Maximizing your online visibility through industrial SEO is a key element of effective industrial marketing.
Optimizing your website for search engines will increase your chances of ranking at the top of Google or outranking your competitors.
First, let’s address a common misconception about industrial SEO and search in general. Many professionals in the manufacturing and industrial industry assume that their products and services are highly sought-after on Google.
However, this is often not the case. You might think that there are 2,000 or 5,000 searches per month for your keywords, but the reality is that it’s probably closer to 300 to 500 searches per month.
While it’s true that not many people search for keywords or phrases related to manufacturing or industrial companies, it’s still important to try to rank for these keywords.
Your competitors are likely also trying to rank for the same search terms, so it’s critical to have an effective strategy that makes your business and products stand out.
Below is a quick guide to implementing effective industrial marketing and industrial SEO:
Monthly search volume (MSV) is where all industrial SEO strategies should start.
The first step is to determine the specific search phrases and assess the monthly search volume for those phrases.
If you don’t start by analyzing search volume, you might inadvertently optimize your website and content for phrases or words people aren’t using as search queries. Changing just one or two words can alter the search volume, and you can make your industrial SEO efforts more effective.
On-page SEO refers to everything on your website. On-page optimization is critical in industrial marketing.
Using H1 tags to tell Google your primary keywords and H2, H3, and H4 tags to contain supporting keywords and subtopics related to the H1 tags is a must-do strategy for the best performance in search.
Doing this helps Google crawl your website by providing a blueprint of the target keywords you want to prioritize.
In recent years, Google’s algorithm has evolved to focus on themes and phrases, as a whole, rather than just specific keywords.
So, old-school tactics like keyword stuffing and repeating the same phrase or words 50 to 100 times on a page (a technique known as black hat SEO) are no longer effective and could even get your website blacklisted.
Instead, use the tools mentioned above or check which key words and phrases your competitors are targeting to see which keywords and phrases have a high MSV. Then, create a list of them in Excel and verify their accuracy. How do you verify them? Use the Google Keyword Planner to check they are still relevant and searchable.
Once you have your list of keywords, it’s time to start optimizing your site with those terms. Start by optimizing titles, meta tags, headings, and content. You should also create new targeted content around those keywords.
To get the most out of your industrial marketing efforts, consider consulting with the experts at YoungCaesar. We are a specialized industrial/manufacturing marketing agency that understands the ins and outs of your sector and what you do.
Meta Titles and Meta Tags
Optimizing your meta titles and meta tags is also a priority for industrial SEO. Some manufacturer websites make the mistake of not optimizing these sections, leaving them with generic default titles or meta tags that don’t provide any value.
Instead, ensure you change these to something more specific and relevant to your website.
Alt tags are also part of industrial SEO. These are the alternative text that Google will show if images are not loaded. Ensure that image alt tags are included in all photos on your site and related to the keywords you are targeting.
In addition to on-page SEO, off-page SEO is also something to consider in industrial marketing. These are all the backlinks to your website, meaning that you get other websites with higher traffic than yours to send traffic to you.
Some good places to get these links are websites of publications and associations related to your industry and reputable industry blogs. You can also consider guest blogging or creating high-quality content to which other websites will want to link.
Following these tips and using the right tools will help you effectively implement industrial SEO and improve your website’s performance in search engine rankings. Don’t underestimate the power of good industrial marketing – it can make all the difference in attracting potential customers and growing your business.
Are there any specific challenges OEMs face when tackling SEO for websites?
Yes, there are several challenges that OEMs and manufacturers may face when tackling SEO for their websites:
- Low search volume for industry-specific keywords – As mentioned earlier, the manufacturing and industrial sectors often have low search volumes for their specific keywords. Low search volume can make it harder to rank highly in search results.
- Competition from larger, well-established companies – OEMs and manufacturers may also face stiff competition from larger, more-established companies with more resources and a stronger online presence.
- Difficulty in creating high-quality content – Creating high-quality, informative content that resonates with your target audience and meets SEO best practices can be a challenge, especially for companies that may not have a lot of experience in content marketing.
- Lack of technical SEO knowledge – SEO can get very technical. And some OEMs and manufacturers may not have the in-house expertise or resources to optimize their websites for search engines.
- Limited budget for SEO efforts – SEO can be time-consuming and resource-intensive. OEMs and manufacturers may have limited budgets for SEO efforts, making it challenging to compete with larger companies.
How can an OEM benefit from partnering with a marketing agency specializing in growth marketing in the manufacturing sector?
There are several benefits an OEM can enjoy if they partner with specialists in growth marketing in the manufacturing sector:
- Expertise and experience – A growth marketing agency specializing in the manufacturing sector will have a deep understanding of the industry and insights and recommendations based on their experience working with similar companies.
- Comprehensive marketing strategy – A growth marketing agency will be able to develop a comprehensive marketing strategy that encompasses the unique needs and goals of the OEM. Such a plan may include a mix of tactics such as SEO, content marketing, paid advertising, and social media marketing.
- Data-driven approach – A growth marketing agency will use data and analytics to track the effectiveness of marketing efforts and make informed decisions about where to allocate resources. This data-driven approach can help an OEM get the most out of its marketing budget and achieve better results.
- Increased efficiency – Partnering with a growth marketing agency can help any OEM save time and resources by allowing them to focus on their core business – while the agency handles their marketing efforts, resulting in increased efficiency and a better return on investment.
- Better online visibility: A growth marketing agency can help an OEM increase its online visibility rapidly through SEO and other tactics, resulting in increased website traffic and conversions. Converting website visitors into prospects is a critical marketing function for OEMs looking to reach new customers or expand into new markets.
At YoungCaesar, we have extensive experience in helping our OEM clients implement effective SEO strategies. Our team of experienced professionals can help you identify your target customers and develop an effective strategy for reaching them online.
We will work with you to create content that speaks directly to your prospects, optimize your website for search engine visibility, and track the results over time to ensure success.