Have you ever wondered why it takes so long for marketing to produce good results? If you’re a business decision-maker in a manufacturing company, chances are you have.
“Marketing is like planting a tree: you can’t expect to see the fruits of your labor overnight – it takes patience and consistency!”
The truth is that industrial marketing is much more complex than you may think. Indeed, it often requires a unique approach compared to other sectors due to its specific needs.
Here’s a quick rundown of why marketing takes time and patience to produce REAL results.
You can’t just set it and forget it – marketing requires ongoing effort to be effective!
It’s easy to think that launching a successful marketing campaign involves pushing the proverbial “go” button and watching the profits roll in.
Wouldn’t it be nice if we could just set our marketing on autopilot and see results immediately? But that’s not how the real world works!
It’s not quite that simple. Getting results from your marketing efforts often takes time – because it requires ongoing effort!
Strong marketing isn’t just about creating a great product or service with good advertising; it’s about staying on top of things like SEO and analytics, and making regular adjustments when needed.
So if you want your marketing to stay effective over time, you’ll have to spend some energy up front – and maintain the effort over time.
Set yourself up for success now – don’t just set it and forget it!
Good marketing takes time to produce results – so don’t expect immediate ROI
For many business decision-makers, there is something incredibly satisfying about immediate gratification and seeing results quickly, but the truth is – good marketing takes time.
You can’t expect a marketing campaign to pay immediate dividends, but you can expect it to be worth the wait.
Like putting a puzzle together, the pieces need to fit in place for the final result to be effective.
All team members are like pieces of that puzzle – working together to create an outcome that makes sense for your company.
Give your team the time they need to generate creative solutions that ensure success with lasting ROI in the long run.
Be patient and consistent with your marketing efforts, and you will eventually see success!
Marketing success isn’t something that happens overnight – it’s a marathon and not a sprint.
While many companies seek an instant solution to their business needs, this is rarely the case. Do you want long-lasting success with your marketing efforts? Then consistency and patience are key.
Don’t be daunted by slow results or setbacks; they are all part of the journey to achieving excellent marketing outcomes.
So don’t get discouraged and stay the course – eventually, your hard work will reward you!
Rome wasn’t built in a day, and neither is a successful marketing campaign!
Just like the famous saying goes, good marketing campaigns don’t happen overnight. It takes a lot of careful planning and hard work to really get results that last.
As a leader in manufacturing, you know first-hand how important it is to have a solid foundation instead of rushing through the process and hoping for the best.
Utilizing the right strategies and techniques is key to creating a successful marketing campaign, So be sure not to cut corners or jump right into execution without proper research and development.
Trust the process and give it time – it will pay off eventually!
Making the best decisions for your manufacturing business isn’t always easy – but it’s part of the job. Those decisions MUST be based on realistic expectations.
A word on being realistic about defining marketing results and how you measure them.
You have to remember that marketing is a long-term investment for building brand awareness and reputation and driving sales over time.
It’s not just about a sudden spike in leads or website traffic. Instead, you need to look at consistent growth over time as evidence of success. It could be a growing number of monthly website visits, more qualified leads or inquiries for your product, increased brand recognition and awareness, etc.
Manufacturing companies typically suffer from long sales processes – one reason industrial marketing can take longer to produce results. It’s not a quick-fix solution, it needs to be implemented with patience and consistency.
Here’s why industrial marketing takes time to generate results:
- Lead conversion rate is typically low because of the long sales process and lack of awareness about the product.
- Gathering customer insights and market intelligence take time.
- Not all industrial products are suitable for online sales, so there is a need to build relationships with potential buyers through channels like trade shows, emails, etc.
But the effort put into industrial marketing can pay off eventually – if done right.
A proven way to ensure that you get results from your industrial marketing efforts is to focus on creating a customer experience that will drive engagement and loyalty.
Focusing on customer-centric activities like lead nurturing, providing helpful content, and engaging in conversations with customers over the phone or through chatbots can create an effective marketing strategy that yields long-term results.
What are some realistic marketing results? What’s the best way to measure them?
Realistic marketing results for industrial companies should be based on the core activities: increasing website traffic, improving lead generation, increasing conversions, and brand awareness.
Pro Tip: Apart from the generic KPI metrics, track customer sentiment over time to determine how customers feel about your brand. This will help you gain an understanding of whether your marketing efforts are resonating with target audiences, and if any adjustments need to be made to maximize reach.
What level of increase should I expect in 3 months, 6 months, or 12 months if a marketing agency is working on my website, lead generation, and conversion rate? (Yeah! We hear this one all the time!)
Realistically – you can’t hope for a 10% increase in sales in 3 months if your typical sales-lead generation cycle takes 6 months currently. Logical, right? That’s why at YoungCaesar, we always emphasize that TRUE industrial marketing is no silver bullet – it needs time to work – but once it does, it will bring you benefits for a long time.
Industrial marketing can take time to produce measurable results — unlike some services that may promise quick wins – industrial marketing is not flashy – it’s not sexy – but its results are LONG LASTING!
If you’re patient and consistent with your marketing efforts, the results WILL come. We always stress setting REALISTIC goals and tracking those goals month-over-month to see if you’re making progress on any given metric.
Though it may seem slow at first, once you begin to see an upward trend in the data, you’ll know that your hard work is paying off!
Industrial marketing isn’t a sprint — it’s a marathon. So it’s best to prepare for the time and effort needed to develop campaigns and strategies that will help you in the long run.
How do you “set realistic goals”?
Setting realistic goals starts with understanding your current situation. This includes assessing the current market conditions, considering any changes in customer behavior and buying trends, and analyzing data from past campaigns or initiatives.
Once you have a good snapshot of where things stand now, it will be easier for you to make better decisions about the goals you should set.
When setting goals for your industrial marketing campaigns, you MUST be realistic about what you can achieve in a given time frame.
Depending on the size of your company and the resources available for marketing activities, it may be feasible to aim for a higher increase within three months than if you had more limited resources.
However, no matter how ambitious your goals may be, always remember that industrial marketing initiatives typically take time to produce tangible results. Depending on the industry and your target market, it may even take years for a consistent effort to pay off.
By taking a long-term view and consistently refining tactics, you’ll give your industrial marketing initiatives the best chance for success.
Here is an example to show the typical sales lead generation and purchase cycle for a manufacturing company:
|1. Identify target customer profiles and create customer personas||Research and analyze the demographics, psychographics, and behavior of potential customers to create detailed profiles of ideal customer segments.||3-4 months|
|2. Develop a lead generation strategy||Create and implement a plan to attract and capture the contact information of potential customers through various channels such as social media, email marketing, and content marketing.||2-3 months|
|3. Qualify leads||Screen and evaluate leads to identify those that are most likely to become customers, using methods such as scoring and grading.||1-2 months|
|4. Nurture leads||Build relationships with leads through targeted communication and educational content to move them further down the sales funnel.||Ongoing|
|5. Close the sale||Convert leads into paying customers through personal selling, product demonstrations, and other tactics.||Varies depending on the sales cycle of the product|
|6. Retain customers||Foster loyalty and repeat business through excellent customer service and ongoing communication.||Ongoing|
Note: These are just general estimates, actual time may vary depending on the specific product, target market, and competition. It’s also important to note that this process is not linear and may involve going back and forth between different stages.
Industrial marketing is a long-term process that requires consistent effort and attention to detail. It takes time, but the rewards of increased customer loyalty, higher customer satisfaction, and increased sales are worth it.
Consistent efforts bring profitable results in the long run – all you need to do is take the first step!
In the words of Warren Buffett:
“Someone’s sitting in the shade today because someone planted a tree a long time ago.”
So plant your industrial marketing tree now and enjoy its fruits later down the line!
Need help navigating through this process, our team of experienced marketers at YoungCaesar is here to help.
Reach out today for a free consultation!