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Backlinks are simply links from other websites to yours. These could be brand mentions or links to helpful content on your website. Backlinks are one of Google’s biggest ranking factors and they are hardest to obtain.
Technical SEO is the process of ensuring that your website meets the technical requirements of Google with the goal to improve organic rankings. Important elements of Technical SEO include crawling, indexing, rendering, and website architecture.
Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other formats.
On-page SEO is the process of optimizing key web pages for sets of keywords in order to rank higher in Google and get more relevant traffic.
A market research and plan will provide a thorough examination of how your product or service will fare in the defined area. It will include the following: An examination of the current marketplace and an analysis of the need for your product or service. An assessment of the competition and data about the customers.