Every industrial sales leader has a number in their head. Almost nobody has the real number. Plug in your deal size, close rate, and LTV. See your true revenue per qualified RFQ and the pipeline gap it is hiding.
Updates live as you type. Nothing is stored. No email required.
Use last 12-month data if you have it. Honest estimates work too.
These are the numbers most industrial sales leaders have never calculated. Updates live.
The value of one qualified RFQ is not the deal size. It is what the deal becomes over time. Three numbers explain why that matters.
Deal size times the LTV multiplier times your close rate. If a typical customer orders 3x over 5 years, every RFQ is worth 3x its first-quote value. Most teams plan as if it is 1x.
You do not just lose the deal. You lose the entire customer lifetime. That is the number to put on the whiteboard before the next pricing meeting.
The max you can spend to generate one qualified lead and still be profitable. This is the number that tells you whether cold outreach, paid search, or trade shows actually make sense at your scale.
